Is your business really just an expensive hobby?
I want to talk to you about something super important.
I have too many hobbies. Three of my hobbies are kind of expensive:
Collecting perfume
Collecting vintage clothing
CrossFit (yes, I’m one of THOSE people)
All of these are absolutely 100% worth the money I spend on them.
I meet so many brand founders who just love creating and formulating. When I asked one recently about her hobbies, she only had one: making plant based skincare. I really wanted to tell her to take a cooking class or try knitting, because while yes - this could be someone’s hobby…I do not think that is why she or anyone else really creates products. The goal is of course, to sell them and make money.
If your brand is not generating revenue, then you don’t have a business. I am not talking profit because you will not be profitable at first - but sales. If you are making $500 a month in sales, you have a hobby. And your hobby involves so much more work and is WAY more expensive than CrossFit or collecting perfume.
Does this sound like you? It can be a hard pill to swallow but the sooner you start looking at your business objectively, the sooner you can get it into a healthy, money making place. More often than not, this takes a little bit of outside expertise.
This is where I come in - well, me and my network of talented geniuses! I definitely want to help people move away from having expensive hobbies and into having profitable businesses. It hurts my heart to see a brand go under before they have really gotten started.
What I do for a lot of people who are struggling this way is a total brand review using all of my beauty and wellness industry expertise. That’s 26 years worth, not including my high school gig working on the cosmetics floor of a 5th avenue department store.
I will go through everything from your ingredient mix to your visual and digital presence, pinpointing strong points and potential problems, recommending changes and creating a custom road map to implement those changes.
There is always a reason why your business is not working and it is vital to get to the bottom of that before moving forward and throwing more money into it.
This can all start with a quick discovery call. 30 minutes to an hour of your time - no investment or commitment. I promise that you will walk away with at least 3 ways to help turn things around for yourself plus some supportive words and a big virtual hug - I’m a great hugger, everyone says so. I’m also a great architect of brands.
I’m also (so I am told), super fun to talk to! Book a call with me - I am just a click away and I can’t wait to hear from you!
