Meet Your Brand’s New Best Friend, Rachel Lanzi Of The Content Agency

I hired The Content Agency to help me with content creation and social media management. One month later…I signed THREE exciting new clients, and it definitely did not stop there! Rachel is also the one who takes all of these awesome pictures of me, and has really helped me to come out of my shell.

So, who are you exactly? Tell us! 

I am Rachel Lanzi, owner and CEO of The Content Agency. I am a content creator for brands and businesses. This includes photography and video for social media. I also offer social media management as well.

How did you get your start in the beauty industry? 

It honestly just happened very organically! It started with one client finding me through word of mouth, and then from the work I created for them it just started to grow. It has become my absolute favorite industry to work in, with fashion being a close second.

What are your favorite things about working with beauty brands?

I like the challenge of creating work that separates a brand from the others. In a super saturated industry that can be hard, but I find I do my best work in those circumstances. Another thing I love about beauty brands is that they are usually very open to new approaches and looks and they understand the importance of aesthetic.

Can you tell us about what services you offer? What can you do for brands?

We offer product photography, model photography and other forms of content shoots for brands. We create content for websites, social and other marketing materials like magazines (my work has been in ELLE!). If you require models, we have a roster of incredible talent. We can also find locations if needed. We handle the whole production.

 We also offer social media management of brand accounts, which covers content creation, strategy, posting, and much more. Social media is super important for beauty brands and it’s not something you should be trying to do yourself or handing over to an intern. You need someone who knows how it all works and who can also create content that represents your brand.

What kind of social media management and content packages do you have?

We offer plans that cover content creation only and plans that cover both social media management and content creation. For content only plans you can choose to get new content monthly, every other month or quarterly, and the price varies on how much content you require from each shoot. The social media management plans are individualized to the client and cover management of the account as well as the content. Since our plans are so individualized, it’s best to book a consultation and allow us to get an idea of what your brand needs.

 In the new year we will start offering Social Media Consulting which works for brands who would like to keep the posting in house, but want some expert guidance along the way. It’s a more affordable option for a brand that is maybe just getting started.

 What package would you suggest a new brand should consider?

For a new brand I think the best place to start is with a Content Creation Package. These photos can be used to get the website, social media and promotional materials started with a professional, on brand look. A lot of brands don’t have the budget to hire a social media manager right away, so they do need to run the social accounts for a bit. It's so much easier to do when you have all the visual content from us.

What should brand founders look for in a photographer?

The most important thing to remember is not all photographers are created equal. A wedding photographer may do an amazing job photographing weddings but they shouldn’t be shooting your products. You need to be hiring someone who knows what’s needed in marketing. You also need someone with the ability to match their style to your brand rather than have your brand match their style.

How often should brands do content shoots?

This all depends on how many social platforms you’re on and how much you’re posting every month. I think every other month is a good choice for most brands.

What kind of brands do you love to work with?

I love fragrance and skincare! I would also really like to work with more makeup and nail polish brands. The possibilities with all of that color really gets me excited!

What is one thing you would like brand founders to know about you?

That I get it lol. I have worked my ass off to build my business up from nothing, so I totally understand how important your brand and your money is. I fully intend on caring for your brand as if it were my own.

 What is one thing about you that most people would never guess?

I grew up racing horses! 

Minimalist or Maximalist?

It depends on the day. I have a place for both in my life but I’m probably more of a maximalist if I had to choose.

To connect with Rachel:

Website: TheContentAgencyInc.com

Email: rachel@thecontentagencyinc.com

Follow on Instagram: @thecontentagencyinc